Advertising Development And Management (ADAM) is a trademarked program of Leede Research. It was developed in the late 80s to address the growing need by marketing executives to have a tool that examines the non-financial impact of marketing. This tool is designed to demonstrate that marketing is working, even though the results may not have yet resulted in increased sales. Our goal is to give our clients a better picture of the "mind-share" their marketing is generating and how competitive activities may be impacting your work.

This program has consistently been able to document the link between information recall and improved awareness and positioning of clients. The system has been used in both consumer and business environments. It can be used to track advertising and a variety of marketing programs including PR, social media, crisis management and more.

The ADAM program helps to understand the future impact on ROI that marketing can generate. It examines the changes in mind-share and helps to understand how information is impacting future business and ultimately market share. Leede has also conducted other tracking tools designed to meet specific client needs. Concept testing, ad testing and naming research all can be conducted to help clients make sound marketing and management decisions.