A strong brand is key to a successful businss.  Leede has been conducting branding research since 1984. This has ranged from simple tracking of awareness and positioning, to detailed brand assessment studies. The work includes both qualitative and quantitative programs that offer the client full customization.

Our new Fast Deployment System (FDS) is being used by clients and their branding agencies as a platform to test brand positioning and understand consumer needs and emotions.  Tapping localized panels allows for fast and efficient qualitative information that can be spun into concepts tested through national online panels.  This process can be completed in a matter of weeks, providing sound information for brand development.

In 2007, Leede developed a new approach to branding research that takes advantage of the highly successful Customer Value Analysis process. This integrates the work with proprietary tools that help determine the value of the brand and how it compares to key competitors. Leede has also developed a new system for proof-point testing that allows for the development of successful branding and communications platforms.  Contact Leede whether you are an agency partner or direct client.