Interpreting the features of your product

Conjoint analysis is a choice analysis tool.  Its primary use is to understand the importance of various features of a product or service, and to help companies find the optimal configuration of those features to offer in the market place. Once completed, conjoint studies provide you with the ability to simulate various market scenarios and estimate how potential product configurations will fare against current (or anticipated) competitor offerings.

We understand that developing new products is not as simple as it appears.  Introducing products that canibalize existing share adds little value to the process.  The key is finding the right product configurations to gain share against key competitors.  Conjoint analysis  can provide the information needed to focus product development on true share building.

Leede has conducted numerous conjoint studies using traditional card-choice conjoint tasks and adaptive conjoint methods, which tailor the choices to the respondent's pattern of answers. Leede has full capabilities for conducting Online Adaptive Conjoint studies as well. This tool can tie into Leede's Fast Deployment System (FDS) to acces over 12 million consumers via online panels.  Leede has experience includes ag, construction, insurance, financial services and even medical devices with physicians and specialists.