Customer Value Analysis (CVA) takes traditional customer satisfaction to the next level by providing customer feedback for not only your company but for your top competitors, as well. Knowing what competitive customers think about their products and/or services and then systematically comparing your results to your top competitors is the goal of CVA. This product also takes into consideratio the role that price plays against all other attributes.  Leede has conducted CVA studies across a wide range of products and services, from health insurance to corrugated packaging and from farm tractors to consumer products such as air fresheners and carpet foams.  These studies can provide highly actionable insight that is clear and easy to use.

The CVA has a number of key deliverables that provide clear information to your marketing and management team.  The Quality Profile helps assess the weighted value of key quality attributes in the decision making process.  This includes competitve comparisons that can be adjusted for market share and other factors.  The Value Map provides a clear summary of you and key competitors and establishes a Fair Value line determined by the relationship between price and quality. Leede would be happy to explore this approach and see if it can benefit your company.