Understanding Financial Decision Making

Leede Research has a deep background in financial services and approaches the financial services category from a variety of perspectives.  Our experience includes both B2B and B2C environments and covers the varying components of finance:

  • Banking
  • Credit Unions
  • Associations
  • Insurance
  • Investments
  • Retirement & Planning
  • Industry Services

We understand the financial area from a variety of perspectives that range from backroom services to direct customer experience.  Our tools in Qualitative and Usability have helped major financial brands advance their relationships.  Our Quantitative tools like Customer Value Analysis have helped to understand the competitive marketplace.  All of our work is custom designed to meet the specific needs of the client.

Ask Your Leede Representative How You Can Benefit from Our Experience

http://leede.com/sites/leede.com/assets/images/default/Icon.png Find An Expert 

http://leede.com/sites/leede.com/assets/images/default/bob.jpgBob Christiaansen - VP

Bob has extensive financial experience working with institutions, financial services organizations, insurers and investment clients.  He has worked for a large financial product organization and understands the special needs of this key industry. | E-mail Bob

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