Looking to generate ideas regarding the next generation of your product or service?  Have you talked to the consumer about their situation and needs?  Have you done so in a way that helps you understand their issues, emotions and purchase triggers?  IdeaGen is a qualitative process using targeted Triads and Quads to gather foundational consumer information.  This format has a proven track record of identifying consumer problems and unmet needs that can be used to help build the right products to grow future marketing share for your product or service.  Leede's format allows clients to generate more information for their investment and do as many as 8 sessions in a single day.  These can be done locally or around the country and can be designed to meet any timeline or budget.

This same process is a great tool for generating ideas for concept development or testing early stage concepts that may be under consideration.  These can be presented in simple discussion form or as drawings or proto-types.  This early stage review can help identify opportunities and barriers that could impact further development.  They can also help to priortize multiple concepts to move them into more formal testing.