Meet The Leede Team

If experience is the best teacher this team has its PhD!


Dean Halverson
CEO | E-mail Dean

  • Founder and President of Leede Research
  • 25+ years of business & consumer research
  • Specialties in health care, insurance, consumer goods, broadcasting and marketing tracking

Sheila Halverson
Executive Vice President | E-mail Sheila

  • Over 20 years with Leede Research
  • Experienced in CATI and Online Programming & Development
  • Experienced SPSS and Analytical Modules

Bob Christiaansen, Ph.D
Vice President | E-mail Bob

  • 15 years with Leede Research
  • 25 years of experience with a strong insurance and financial services background
  • Specialties in banking, insurance, agriculture, construction, medical equipment, non-profit organizations and consumer goods

Jim DeZeeuw
Vice President | E-mail Jim

  • 20+ years with Leede Research
  • 5 years experience with A.C. Nielsen, Chicago
  • Specialties in consumer products, paper & packaging industries, agriculture and construction

Deborah Seim
Vice President, Leede Research, Minneapolis | E-mail Deborah

  • 12 years with Leede Research
  • 15 years experience in market research
  • Member of Minnesota Usability Association
  • 10 years experience in qualitative research & usability testing

Tim Brick
Vice President of Operations | E-mail Tim

  • 12 years experience with class A utilities
  • Specialties in Health Services, utilities, education, financial services, medical equipment and consumer goods