"Leede has done a wonder job being the voice of the consumer for HPI.  Their guidance and expertise has provided HPI with a better understanding of our products and consumers which has been most valuable in developing our strategic business priorities.   Leede has also been a valuable partner in the development of a customized two-step concept screening process, which has allowed HPI to cost-effectively prioritize our new product ideas with consumers.   Finally, Leede has been the most cost effective and reactive consumer research firm I've dealt with over the last 20 years."

John Travers - Category Director
Homz Products - Chicago, IL

Leede Research now offers a new set of information tools designed specifically for professionals involved in branding and product or service development activities.  ConsumerTrax – Rapid Deployment Systems is the new package of development tools design to address key needs of product development professionals, branding and marketing professionals.  Whether you are involved in B2C or  B2B customers the ConsumerTrax-RDS system can work for you. 

 Leede has found that the recent economic downturn has changed the face of business.  Anything you knew about your consumer before the recession is out the window.  There have been fundamental changes in consumption and value analysis by consumers.  On the client side, companies are being forced to do more with less.  This relates to both people and budgets.   Companies are driving new products and services to a changing market.  They have less time, budget and people available to make this happen.  Help is on the way!!

ConsumerTrax – RDS is a new set of tools designed specifically to give clients access to high quality information, generated quickly and cost-effectively.  We have been working with clients for over two years to develop and test the tools and fine tune the offering to better meet the needs of clients. These products are all designed to address the key needs of business today.  Along with offering innovative new tools, Leede Research has designed the system to generate fast turn around times and controlled budgets.  Clients are using these systems on an ongoing basis to help generate and evaluate new product concepts and expand their market share.  It is also helping to understand consumer needs and improve product positioning to create stronger selection and loyalty.  The system can even help to identify untapped opportunities in the market that can improve your position in the market.  Data can be packaged for use with retailers and channel partners to increase value and expand your position with key partners.  All work is custom designed to meet specific client needs and can be used to increase core knowledge in your organization.  Learn more from your Leede representative.