Providing ideas, understanding and direction

Leede Research has almost 30 years experience in qualitative tools and development.  We stay on top of the latest trends and adapt our tools to meet the changing consumer needs and attitudes. Along with a great client experience, you will receive key information on which to basecomplex marketing, branding, and advertising and product investment decisions. We also understand the need to turn qualitative information into quantitative measurement.  The Leede Group offers a comprehensive range of qualitative research services, including:
       Focus Groups
       Triads & Quads
       Mini-Groups
       One-on-One Interviews
       Ideation Sessions
       Ethnographic interviews
       Concept Testing and Development
       Product Placement


Leede can facilitate research studies at both of their locations and coordinate and manage qualitative research nationwide.

  Find An Expert

The following professionals at Leede Research Group will be able to help you with all your needs:

Deborah Seim
Vice President of The Leede Group, Deborah has over a decade of experience in market research, qualitative research and usability testing and is a member of the Minnesota Usability Association. | E-mail Deborah