Leede is an excellent choice for consumer products information programs. Leede has completed qualitative and quantitative work in a wide variety of products and services. Experience includes work with channel marketing and Leede understands the challenges of getting successful consumer products to the market. Typical applications include:

• Customer Satisfaction & Loyalty Programs
• Customer Feed-back Tools
• Customer or Market Focus Groups
• Customer & Market Needs Assessment
• Attitude & Usage Studies
• Market Segmentation
• Channel Distribution and Targeted Studies
• ADAM - Advertising Development And Measurement
• New Product & Service Development
     - Idea Generation
     - Concept Testing
     - Quantitative Evaluation
     - Conjoint Analysis
• Customer Value Analysis - CVA
• Service Evaluation and Expansion
• Retailer Studies
• POP Testing & Development
• Merchandising Effectiveness Studies
• Packaging Testing & Development
• Naming Studies
• Web-site Usability Testing