Quantitative Research
    Qualitative Research
    Areas of Expertise
       Health Services
       Insurance
       Financial Services
       New Product Dev.
       Agricultural Products
       Consumer Products
       Media
       Education
       Utilities
       Online Services
 
 
 
Leede has worked with insurers since 1987, offering tools for health insurers & plans, property & casualty and life & financial products. Our work includes consumers, business and agent work. Leede has also helped clients develop new products, change names and track marketing programs. We understand the unique challenges of channel marketing in this industry and have helped clients expand their opportunities. Typical applications include:

  • Customer Satisfaction & Loyalty Programs
  • Customer Feed-back Tools
  • Customer or Market Focus Groups
  • Customer & Market Needs Assessment
  • Market Segment Testing
  • ADAM - Advertising Development And Measurement
  • New Product & Service Development
    • Idea Generation
    • Concept Testing
    • Quantitative Evaluation
    • Conjoint Analysis
  • Customer Value Analysis - CVA
  • Service Evaluation and Expansion
  • Agent Studies
  • Web-site Usability Testing

 

 

 

 
 
 
  10000 Highway 55
Plymouth, MN 55441
Phone:  (763) 595-5870
Fax:  (763) 595-5852
  1332 S. 26th Street
Manitowoc, WI 54220
Phone:  (920) 683-5940
Fax:  (920) 683-5950