Quantitative Research
    Qualitative Research
    Areas of Expertise
       Health Services
       Insurance
       Financial Services
       New Product Dev.
       Agricultural Products
       Consumer Products
       Media
       Education
       Utilities
       Online Services
 
 
 
Leede has worked extensively with companies to develop successful new products. We have helped clients, both large and small, work through the process of developing both products and services. Leede offers a full range of tools taking projects from idea generation to test markets. Typical research programs include:

• Focus Groups & Qualitative Tools
     - Idea Generation
     - Concept Development
     - Concept Evaluation
     - Packaging Testing
     - Marketing & Promotional Material Testing
• Customer & Market Needs Assessment
• Attitude & Usage Studies
• Market Segmentation
• Channel Distribution and Targeted Studies
• Quantitative Evaluation
• Conjoint Analysis
• Customer Value Analysis - CVA
• Service Evaluation and Expansion
• Program & Promotion Evaluation Studies
• Test Market Follow-up Studies
• Web-site Usability Testing

 

 

 

 
 
 
  10000 Highway 55
Plymouth, MN 55441
Phone:  (763) 595-5870
Fax:  (763) 595-5852
  1332 S. 26th Street
Manitowoc, WI 54220
Phone:  (920) 683-5940
Fax:  (920) 683-5950